SELECTED WORKS
BODEGA DIGITAL AD COPY (2022–2025)
Copywriting - Digital Advertising, Product Editorial
Wrote ongoing digital ad copy for Bodega's social channels, producing original product-specific advertising in a copy-intensive, editorial format across footwear, apparel, and accessories.
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BODEGA x CROCS NICT-TECH ALL-TERAIN CLOG (2023)
Copywriting - Campaign, Editorial, Product
Wrote end-to-end copy for Bodega's first collaboration with Crocs, spanning social launch assets, long-form editorial, product descriptions, and an instructional conversion guide.
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BODEGA CREATIVE COMMUNITY: CHERYL DUNN (2024)
Editorial - Interview, Copy, Content Strategy
Conducted and wrote a long-form interview with photographer Cheryl Dunn for Bodega's Creative Community series, covering her practice, the making of Everybody Street, and her approach to documentary work.
Developed the editorial framing and adapted the piece for Instagram as a series of typographic quote cards, treating the interview as both a Blogdega feature and standalone social content.
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TOBIAS - RIVER (2022) True Panther Recordings
Direction: Kyle Whittall
Edit: Nick Shultz
Directed and produced the music video for Tobias's "River" on True Panther Records, shooting on Super-8 and sourcing found footage from Denton, TX to build a visually fractured, analog portrait of place and memory.
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SH4DOWS - ISLANDS (2021)
Direction: Kyle Whittall
Edit:
Matt Riley
Directed and produced music video for artist Sh4dows, conceiving a process in which conventionally shot footage was fed through a custom shader to produce a real-time ASCII art translation of the original image. The result was a faithful visual recreation of the video in a text-based render.
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ALEXANDER WANG SS19 COLLECTION 1
Campaign Concept + Social / Creative Production
Developed and pitched the “WANG TV” digital concept (MTV House of Style–inspired) for Alexander Wang Collection 1 SS19 show. The project was produced in partnership with MATTE Projects.
Led social media rollout and GIPHY sticker activation, leveraging Instagram’s then-new GIF stickers to enable audiences to add the WANG TV ident to their own IG Stories.
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ALEXANDER WANG FW18 RUNWAY SHOW
Editorial Concept + Creative Production (Social)
Developed and executed a model-shot, disposable camera photo diary for Alexander Wang FW18. Each model recieved a film camera and documented the night from their point of view - pre-show, backstage moments, and post.
Shot inside the former Condé Nast/Vogue offices at 4 Times Square, the editorial echoes the collection’s CEO energy firsthand, in an authentic social series of behind-the-scenes moments that felt intimate, unfiltered, and ahead of the now-ubiquitous “analog BTS” aesthetic.
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